Project Kick-off

A strategic initiative sought to introduce a new vision for the consumer loan experience. Utilizing modern data management technology and a modular design, all aspects loan origination could deliver a powerful experience more efficiently.

Design Thinking workshops were held with project stakeholders to collaborate on understanding the problems facing users. Representatives from product management, development and design met in a series of workshop to firstly define the users of the products and undertake research into establishing user personas and business constraints to guide product design and development.